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  • Written by Madelaine Bullwinkel

A fresh take on "Let them eat cake".

What was once considered Marie Antoinetteclueless offer to “let them eat cake” is becoming a reality in Chicagoland thanks to a cranky 3-year-old's demand for chocolate cake.  As she tells it, the child’s mother, Tianna Gawlak, is accustomed to untimely demands for cake from her family. On this occasion, as she was driving home from her appearance to sign a debut picture book, The Chocolate Cake Book, she had an idea. 

Tianna realized she could satisfy her child’s craving by creating a one-serving cake vending machine.  Her timing was prescient for this unlikely entrepreneurial undertaking. The year was 2020, and Covid restrictions would soon force small, local bakeries to close, creating a gap for self-serve machines to fill.  Tianna used her training in healthcare delivery to contract with bakeries and search for a customized vending machine.  

Sprinkles Cupcake had already proven the self-serve food concept in 2012 by installing an ATM kiosk in the side of their Beverly Hills bakeryTianna’s new business, The Bakery Box, began selling fresh cakes and macarons from a refrigerated vending machine in 2021.  The cakes sold well thanks to strategic marketing on social media, and Tianna mastered such start-up issues as how to box each cake individually and refill the machines daily. 

The Bakery Box now has four Chicagoland locations from River North to the Chicago Premier Outlets in Aurora some forty miles west. What seemed like an unsustainable business model is continuing to be highly successful in a post-Covid world. Sprinkles Cupcakes now has thirty-eight outletsmany are freestanding, in malls, airports, on campuses and other high-traffic locations.  ATM food service kiosks can also be found iThe United Arab Emirates (Dubai/ Abu Dhabi), the United Kingdom, AustraliaFrance and Canada. 

WISHING YOU ALL THE CAKE YOU CRAVE IN THE NEW YEAR!

 

  • Written by Madelaine Bullwinkel

ALL HAIL HONEYCRISP!

 

 

Gala is the most popular apple in the US

Honeycrisp has a growing number of challengers to its status as the world’s most popular apple. Cosmic Crisp, a youthful offspring, exemplifies the stakes involved in this contest. The University of Minnesota has spent $2.2 million dollars over two decades of research and testing and another twenty years to grow it to scale for the market. Other newbies include Sugar Bee, Sweet Tango and the French Kissabel whose red-tinted flesh is tart and succulent. Competition is fierce and the stakes are high when it comes to breeding the world’s most consumed fruit.

Given the science involved, it may come as a surprise to learn that Honeycrisp’s success is something of a fluke. A graduate student rescued it from a pile of discarded seedlings in 1988 at the University of Minnesota’s Agricultural Experiment Station. The Honeycrisp’s explosive juiciness could just as easily have been lost among thousands of its sibling seedlings.

The fact that flowering plants like humans have sexes means that each apple seed created by cross-pollination has a unique genetic identity. Apple breeders match apples that will produce a desired taste, texture, color, growing habit and storage life. Then they plant thousands of seeds from this match in search of one or two seedlings that will meet their expectations. Once chosen, the Honeycrisp seedling was grafted onto rootstock, making it a clone that was propagated at scale to sell commercially.

The Kissabel is French!

A full decade passed before the Honeycrisp became widely popular. Apple growers had found that its trees are fragile, slow to grow and susceptible to disease. Honeycrisps also ripen unevenly and do not hold well in storage. These factors and the size of the apples slowed their volume in the marketplace and made them expensive. It took almost 20 years of development and another 10 - 20 years in the marketplace for it to achieve its present status as bestselling ‘stud’ apple.

The Honeycrisp earned its breeders $16.5 million dollars in royalties before its patent ran out in 2008. It’s success broke the Red Delicious apple’s century-long hold on the market. Consumers had come to prefer an apple with tart flavor and juicy texture over the bland, mealy textured Red Delicious. Since 2010, the sequencing of the apple’s genome has given apple breeders information that continues to shorten the time it takes to develop a new apple for forty to thirty years.

Which apple do you prefer? Please feel free to write and tell me why. Send your comments to This email address is being protected from spambots. You need JavaScript enabled to view it. I will report on your response in a future post.

Pete's Market, Lemont Illinois

  • Written by Madelaine Bullwinkel

DEPT. OF HEATING AND COOLING: WHY I HUG MY REFRIGERATOR

I have developed the habit of hugging my refrigerator. This gesture doubles as a show of affection anwarm-up exercise.  My gratitude for this cold space wrapped in stainless steel grew passionate during this summer’s back-to-back hot spells. The HVAC system in my elderly bungalow just couldn’t remove the heat fast enough to keep me comfortably cool. 

I coped with physical discomfort by studying the thermodynamics and history of refrigeration, subjects unaddressed in my liberal arts and culinary classesWhat I discovered I didn’t know amazed me. Simply stated, in the 75 years since they became a household staple, refrigerators have totally reshaped the way we cook, what we eat, how we shop and where we live. 

The most informative source, following a Google search, has been Nicola Twilley who uses the term, ‘cold chain, in her book Frostbite to detail how refrigeration made our current life of convenience possible.  This includes the creation of the grocery store that made once-a-week shopping a reality and spurred the growth of suburbs. Refrigeration enabled the growth of a global marketplace and a processed food industry that freed more women to enter the workforce.  Twilley describes how the food chain operates in Rwanda to show why, in Africa generallyas much as forty percent of the food it produces spoils before it can reach the consumer.  

Until the twentieth century, cold storage relied on harvesting ice from glaciers and frozen lakes, then transporting it by boat, rail and horse cart to markets and homes The introduction of Freon in 1928 made home refrigeration safe and convenient.  Newer refrigerants have replaced it to protect the earth from the sun’s ultraviolet rays once it was found that Freon damages the planet’s protective ozone layer.  

Today’s battle with climate change stems in part from the inescapable heat generated by the thermodynamic process itself.  Is there a way for humans to enjoy the comforts that refrigeration provides and avoid the environmental consequences of the heat it generates?  Twilley introduces some interesting alternatives to refrigeration in the last chapters of Frostbite.   

No matter what future awaits us, I plan on preparing and freezing pistou with the basil in my garden. Thanks to refrigeration, the aroma of this summer herb will infuse this winter’s soups and stews.

 
 
LIGHT PISTOU
(makes 1 cup sauce)

2 cups Genovese basil leaves, packed
4 cloves garlic, divided
3 tablespoons pine nuts
1/4 cup grated Parmesan cheese
1/3 cup cool water
1/3 cup mild olive oil
1 teaspoon kosher salt and freshly ground pepper, to taste

  • Submerge the basil leaves in boiling water for 30 seconds.  Remove to an ice bath.  Drain and squeeze water from the leaves.  Place basil in the work bowl of a food processor or blender.
  • Peel the garlic cloves.  Halve three cloves lengthwise and submerge them in boiling water for 2 minutes.  Drain and run cool water over them.
  • Add all four garlic cloves, quartered, the pine nuts and cheese to the work bowl.  Finely chop the mixture with a pulsing action.  Scrape down the sides of the bowl.
  • Pour in the water and oil with the machine running.  Scrape down the sides of the bowl, season to taste, pulse briefly.  Taste again, and adjust seasonings as needed.
  • Store the sauce in a tightly covered glass jar.  Refrigerate between uses.  Sauce can be frozen in containers or frozen in an ice cube trays.